Your Beauty Guide
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Your Beauty Guide
Natruline: Your Solution for Winter Lips
on Dec 10 2024
When the cold winter winds start to bite, your lips are often the first to suffer. Dry, chapped lips can leave you feeling uncomfortable and less confident and finding a solution that genuinely works can be challenging.
That’s where Natruline comes in —our 100% natural, 0% petroleum lip balm is your perfect companion for winter lip care.
Whether you choose the Natural or Vegan version, Natruline provides lasting moisture and protection, keeping your lips soft, hydrated, and beautiful all season long.
Why Natruline?
When it comes to lip care, not all balms are created equal. Natruline is a quick fix for dry lips and has an award winning, sustainable, and scientifically proven formula.
We’re proud to share that Natruline Natural Lip Balm has been recognized as a gold winner in the 2024 Natural Health Beauty Awards, judged by renowned makeup artist Caroline Barnes.
Caroline Barnes praised Natruline Natural for being a step above the rest:
"Love that this looks like traditional Vaseline, but it's so much better. No petroleum, just hydrating goodness wrapped up in a lovely balmy texture, and it's an absolute bargain!"
Caroline isn’t alone in her enthusiasm. In a world where petroleum jelly-based lip products dominate, Natruline shines—not just as a natural alternative, but as a highly effective first choice for lip care.
Here’s what our customers are saying:
“Finally, a natural lip balm that works! I love knowing I’m using a product that’s not only better for me but better for the planet.”
“This lip balm is lovely. I try and buy natural when I can—it doesn’t always work, but this one does. I find it much nicer than the famous traditional little tin of petroleum jelly stuff. Will always buy this in future. Thanks!”
Why Is Petroleum So Bad?
- It creates a water-repellent barrier that traps dirt, often leaving skin drier over time as it becomes dependant on the product.
- It’s not sustainable, as a by-product of the oil industry it relies on finite fossil fuel resources, whereas our sustainably sourced ingredients
- When absorbed into cracked skin, it enters the bloodstream and cannot be metabolised unlike our 100% natural ingredients.
Natruline offers a better alternative: 100% natural, sustainably sourced, and scientifically proven to hydrate effectively without harmful side effects.
Sustainability You Can Feel Good About
Natruline is designed with the planet in mind:
Eco-Friendly Packaging: Each tin is made from 100% recycled aluminium cans, eliminating the need for virgin materials and reducing waste.
Return for Reward Programme: Send your used tins back to us to be cleaned and reused, further extending their lifecycle.
Ethical Beauty
Cruelty-Free Certified: Natruline is never tested on animals and proudly carries the Leaping Bunny certification.
Supports Charities: 2% of sales go to organisations like the Plastic Soup Foundation, helping tackle plastic pollution.

Your Beauty Guide
Hydration Heroes - A Guide to Glowing Winter Skin
on Jan 25 2023
The changes in temperature, from freezing cold outside to facing the dry blast of heating when we walk inside, can really dehydrate or cause sensitivity to our skin at this time of year. Here are our winter skin heroes to get you through!
A Comforting Cleanse
Our gel-based cleanser paired with a natural konjac sponge, as in our Seahorse Plankton+ Konjac & Cleanse Kit, gently melts away makeup and impurities whilst providing light exfoliation. Say hello to super soft skin that is revitalised and hydrated.
Smoothing Serum
Try adding a hydrating serum, like our Seahorse Plankton+ Bright Eyes Probiotic Serum, as an extra step under a daily moisturiser like our Seahorse Plankton+ Really Radiant Moisturiser. This will nourish delicate skin and revive tired looking eyes with the power of collagen boosting marine extracts, caffeine, and probiotics.
A Daily Boost
Boost your evening moisturiser by adding 2-6 drops (depending on how much extra moisture your skin needs) of our supercharged Seahorse Plankton+ High Definition Facial Oil with our restoring Seahorse Plankton+ Bright Night Intensive Cream for the ultimate hydrating duo. Top tip: apply to both face and neck to prevent moisture loss around the décolletage.
Overnight Treatment
Applying an intensive oil based overnight face mask like our Abyssinian Oil Night Halo Potent Sleep Mask will balance skin as you sleep with nourishing plant oils and omega’s leaving a glowing complexion when you awaken. The mask will provide a protective barrier to skin to prevent dry air from pulling moisture out from the skin.