Your Beauty Guide

There’s no denying that veganism plays a big part in sustainability, so we are working hard to have as many vegan options for you as possible. What is Vegan Certification? Vegan certification ensures that a beauty product contains no animal-derived ingredients or by-products and has not been tested on animals. Organisations like Vegan Action and The Vegan Society provide certification after brands meet strict criteria. The Vegan Trademark is one of the most widely recognised symbols for certified vegan beauty. The Vegan Trademark The Vegan Trademark has been helping us to identify products that are free from animal ingredients since 1990. Registration with the trademark gives Beauty Kitchen the confidence to shout about our vegan and cruelty-free skincare credentials. Our values stem from a vision that beauty products do not need to contain animal fats or animal-based ingredients to be effective, and that animal testing is without a doubt unnecessary. We are proud to say that 95% of our products are registered with The Vegan Society, and the other 5% are vegetarian products that contain a small amount of sustainably sourced beeswax that is a waste by product of the honey industry. What is Vegan Beauty? The Vegan Society classify a product as vegan when there are no animal derivatives or animal by-products used and the product has not been tested on animals at any time. Not only is vegan beauty kind to animals and the planet, but it’s also kinder to skin as alternative ingredients are generally gentler and more suited to sensitive skin types. The ingredients we use from naturally derived sourced are packed full of antioxidants, nutrients and natural oils. Cruelty-Free Alternative Ingredients Many cosmetics products contain animal derived ingredients such as Lanolin, Gelatin and Glycerin. We use natural, nourishing ingredients such as organic coconut oil, shea butter, plant oils and marine extracts to provide just as effective results with a more sustainable impact on animals, people and planet. “I’m incredibly proud to say that we have as many vegan options as we do, and to be registered with the vegan society is such an achievement. I have wanted this from our first day at Beauty Kitchen and it’s a journey of exploration to find the best partners that will support, guide and recommend ways to become vegan” - Jo Chidley, Founder of Beauty Kitchen.

When the cold winter winds start to bite, your lips are often the first to suffer. Dry, chapped lips can leave you feeling uncomfortable and less confident and finding a solution that genuinely works can be challenging.   That’s where Natruline comes in —our 100% natural, 0% petroleum lip balm is your perfect companion for winter lip care.   Whether you choose the Natural or Vegan version, Natruline provides lasting moisture and protection, keeping your lips soft, hydrated, and beautiful all season long.     Why Natruline?    When it comes to lip care, not all balms are created equal. Natruline is a quick fix for dry lips and has an award winning, sustainable, and scientifically proven formula.    We’re proud to share that Natruline Natural Lip Balm has been recognized as a gold winner in the 2024 Natural Health Beauty Awards, judged by renowned makeup artist Caroline Barnes.     Caroline Barnes praised Natruline Natural for being a step above the rest:   "Love that this looks like traditional Vaseline, but it's so much better. No petroleum, just hydrating goodness wrapped up in a lovely balmy texture, and it's an absolute bargain!"   Caroline isn’t alone in her enthusiasm. In a world where petroleum jelly-based lip products dominate, Natruline shines—not just as a natural alternative, but as a highly effective first choice for lip care.   Here’s what our customers are saying:   “Finally, a natural lip balm that works! I love knowing I’m using a product that’s not only better for me but better for the planet.”    “This lip balm is lovely. I try and buy natural when I can—it doesn’t always work, but this one does. I find it much nicer than the famous traditional little tin of petroleum jelly stuff. Will always buy this in future. Thanks!”     Why Is Petroleum So Bad?   - It creates a water-repellent barrier that traps dirt, often leaving skin drier over time as it becomes dependant on the product.     - It’s not sustainable, as a by-product of the oil industry it relies on finite fossil fuel resources, whereas our sustainably sourced ingredients    - When absorbed into cracked skin, it enters the bloodstream and cannot be metabolised unlike our 100% natural ingredients.    Natruline offers a better alternative: 100% natural, sustainably sourced, and scientifically proven to hydrate effectively without harmful side effects.     Sustainability You Can Feel Good About   Natruline is designed with the planet in mind:     Eco-Friendly Packaging: Each tin is made from 100% recycled aluminium cans, eliminating the need for virgin materials and reducing waste.     Return for Reward Programme: Send your used tins back to us to be cleaned and reused, further extending their lifecycle.     Ethical Beauty   Cruelty-Free Certified: Natruline is never tested on animals and proudly carries the Leaping Bunny certification.     Supports Charities: 2% of sales go to organisations like the Plastic Soup Foundation, helping tackle plastic pollution.          

The changes in temperature, from freezing cold outside to facing the dry blast of heating when we walk inside, can really dehydrate or cause sensitivity to our skin at this time of year. Here are our winter skin heroes to get you through!    A Comforting Cleanse Our gel-based cleanser paired with a natural konjac sponge, as in our Seahorse Plankton+ Konjac & Cleanse Kit, gently melts away makeup and impurities whilst providing light exfoliation. Say hello to super soft skin that is revitalised and hydrated.       Smoothing Serum Try adding a hydrating serum, like our Seahorse Plankton+ Bright Eyes Probiotic Serum, as an extra step under a daily moisturiser like our Seahorse Plankton+ Really Radiant Moisturiser. This will nourish delicate skin and revive tired looking eyes with the power of collagen boosting marine extracts, caffeine, and probiotics.        A Daily Boost Boost your evening moisturiser by adding 2-6 drops (depending on how much extra moisture your skin needs) of our supercharged Seahorse Plankton+ High Definition Facial Oil with our restoring Seahorse Plankton+ Bright Night Intensive Cream for the ultimate hydrating duo. Top tip: apply to both face and neck to prevent moisture loss around the décolletage.    Overnight Treatment Applying an intensive oil based overnight face mask like our Abyssinian Oil Night Halo Potent Sleep Mask will balance skin as you sleep with nourishing plant oils and omega’s leaving a glowing complexion when you awaken. The mask will provide a protective barrier to skin to prevent dry air from pulling moisture out from the skin.