Who’s Who in Natural Beauty?
Beauty without the beasts. Effective, 100% natural, sustainable products that are making a change to the beauty industry. Freshly made in the UK.
Read moreSeahorse Plankton+ contains Blue Chamomile & sustainably grown microalgae, scientifically proven to boost and brighten
Seahorse Plankton+
A supercharged version of argan oil that’s rich in Erucic Acid and Omega 9
Abyssinian Oil
Did you know most biodegradable glitter is 8% plastic? Not this one.
Glitter Balm
Meet the every day hero you didn't know you needed!
The Sustainables
We wash and reuse our packaging
Return • Refill • Repeat
Featured collection
Created by us. Loved by you.
Reviewed by You
THE SUSTAINABLE BEAUTY PIONEERS
Beauty products that really work - made with 100% natural ingredients and designed from start to finish with sustainability in mind.
Hot off the press
Don't just take our word for it...
The Difference Between Organic Beauty and Sustainable Beauty
Our Founder, Jo talks about the difference between organic and sustainable beauty and how the beauty industry is changing. Over the last decade, I’...
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Voted No.2 in the Who’s Who of Natural Beauty!
Meet Our Founder, Jo
Meet our Founder, Jo - sustainability expert, chemist and herbal botanist. Find out how she’s pioneering change with sustainable beauty.
Tried, tested, & recognised
Ethical and Sustainability Certifications
B Corp
We’re incredibly proud to be a certified B Corporation as it sums up what we’re all about - using business as a force for good.
Zero Plastic Inside
All of our products have the ‘Zero Plastics Inside’ badge from Plastic Soup Foundation. No microplastics here!
Vegan
Our vegan products are registered with the Vegan Society - so you know they’re completely plant based.
Cradle to Cradle
We’re working on being the first beauty brand in the world to have a full Cradle to Cradle certified range.
Leaping Bunny
We, or our suppliers, have never tested on animals and never will. All of our products are Leaping Bunny Certified.
Plastic Free
We’ve partnered up with Plastic Soup Foundation to fight for clean oceans. We donate 1% of all sales to the charity.
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Beauty Finder
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