Created by us. Loved by you.

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THE SUSTAINABLE BEAUTY PIONEERS

Beauty products that really work - made with 100% natural ingredients and designed from start to finish with sustainability in mind.

Hot off the press

Don't just take our word for it...

Voted No.2 in the Who’s Who of Natural Beauty!

Meet Our Founder, Jo

Meet our Founder, Jo - sustainability expert, chemist and herbal botanist. Find out how she’s pioneering change with sustainable beauty.

Find Out More

Tried, tested, & recognised

Ethical and Sustainability Certifications

BCORP

B Corp

We’re incredibly proud to be a certified B Corporation as it sums up what we’re all about - using business as a force for good.

Zero Plastic Inside

Zero Plastic Inside

All of our products have the ‘Zero Plastics Inside’ badge from Plastic Soup Foundation. No microplastics here!

Vegan

Vegan

Our vegan products are registered with the Vegan Society - so you know they’re completely plant based.

C2C

Cradle to Cradle

We’re working on being the first beauty brand in the world to have a full Cradle to Cradle certified range.

Leaping Bunny

Leaping Bunny

We, or our suppliers, have never tested on animals and never will. All of our products are Leaping Bunny Certified.

Plastic Free

Plastic Free

We’ve partnered up with Plastic Soup Foundation to fight for clean oceans. We donate 1% of all sales to the charity.

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