Beauty Kitchen x Earth Junior
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Beauty Kitchen x Earth Junior
The Power of B Corp - And Why Beauty Kitchen Is Europe's Highest Scoring B Corp Beauty Brand.
on Sep 01 2026
Why Beauty Kitchen Is Europe's Highest Scoring B Corp Beauty Brand...
B Corp-certified companies are shaping a fairer, more sustainable economy. Since 2017, Beauty Kitchen has proudly been part of this movement. In 2024, we achieved a record-breaking B Corp™ score of 174.7 - the highest in Europe’s beauty industry, reflecting Beauty Kitchen's dedication to people, the planet, and a circular economy.
What is a B Corp?
A B Corp (short for Benefit Corporation) is a company certified to meet rigorous standards for social and environmental impact. B Corps are committed to balancing profit with purpose, placing value on the well-being of workers, customers, suppliers, the community, and the environment. Becoming a B Corp means every part of Beauty Kitchen undergoes thorough assessments to ensure we’re leading the way in ethical and sustainable business practices.
Why B Corps matter?
Our B Corp status means you can trust that every Beauty Kitchen purchase supports fair environmental and social practices. Whether that means prioritising our employee’s financial security and wellness to making a positive impact on the communities in which we operate. B Corps are also assessed in terms of their environmental impact and sustainability.
Our B Corp Score
Since our initial certification in 2017 with a score of 89.3, we’ve been raising the bar for ourselves and the beauty industry. Our score jumped to 139.8 in 2020, and now, in 2024, we’re proud to be certified at 174.7! This isn’t just a number – it’s a measure of the positive impact we’ve made and the dedication we bring to building a sustainable beauty brand you can trust.
Here are just a few things we’ve done to achieve our score:
Ensuring we use the most sustainably sourced, efficacious ingredients
We’re proud to have pioneered the use of returnable packaging in our products, through our partnership with Reposit we’re on a mission to eliminate single use packaging waste
At Beauty Kitchen we are 100% cruelty free and Leaping Bunny Certified
We have achieved the ‘Zero Plastics Inside’ certification for all our products, meaning they are microplastic free
Beauty Kitchen is a female-led business and we are committed to following diversity & inclusion principles in the workplace
We commit 2% of sales (not profits) to charitable organisations
Our products are all made locally in the UK, reducing their carbon footprint and contributing to the local economy
Our products are Cradle-to-Cradle certified, meaning they are designed with circularity in mind, to be reused or recycled indefinitely
The B Corp Beauty Coalition
We’re also proud members of the B Corp Beauty Coalition, a global partnership of B Corp beauty brands working together to set new standards for the entire industry. Our founder Jo is a passionate advocate and speaker at numerous business and beauty forums, serving as Co-Chair of the Global B Corp Beauty Coalition as well as the Sustainable Beauty Coalition. By collaborating with other beauty brands worldwide we’re encouraging the whole industry to raise the bar and make sustainable beauty the norm.
With Beauty Kitchen, choosing beauty doesn’t have to compromise the planet. Join us in redefining the beauty industry—because every purchase and return brings us closer to a world where sustainable beauty is the new standard.
Written by the Beauty Kitchen Team
Beauty Kitchen x Earth Junior
What actually is Seahorse Plankton?
on May 20 2026
Well, it's the all natural, cruelty free, vegan & sustainable skincare range that gives back!
Supercharged with a unique blend of sustainably sourced marine extracts, this range is great for those who are looking to refresh skin and combat signs of ageing at the same time! It also hydrates, soothes and calms redness - suitable if you suffer from rosacea.
Containing 0% microplastics, our sustainable and award-winning Seahorse Plankton+ range includes two types of microalgae and three hand-harvested types of seaweed, that are scientifically proven to renew and protect your skin.
From cleansers to masks and serums to oils, we’ve got your whole sustainable vegan skincare routine covered. Supercharged with a unique blend of sustainably sourced marine extracts, including two types of microalgae and three hand-harvested seaweeds, this range is scientifically proven to renew & protect skin.
“We want to provide people with a fully sustainable alternative to their usual skincare routines that isn’t going to harm the planet. Our Seahorse Plankton+ range provides just this! We’ve harnessed the power of natural plant based plankton to create skincare products with incredibly effective results.” - our founder, Jo Chidley.
Plankton isn’t Vegan…right?Ours is plant based, so yes it is! Since we don’t want to take any resourses from the ocean (or from the endangered seahorse population), we grow the plant based marine extracts ourselves. We do this in giant algae baths within a bioreactor which is essentially a large greenhouse. The microalgae then absorb Co2 and release oxygen - creating renewable energy that we sell back to the electricity grid as part of the circular economy!
We also make sure we donate 2% of our sales (not profits) to charities such as The Seahorse Trust so we can ensure the safety and conservation of these beautiful sea creatures. It’s skincare that gives back. The Seahorse Plankton+ Range
Revitalising Gel Cleanser - this rejuvenating gel gently removes make-up and impurities to renew your natural glow
Facial Cleansing Konjac Sponge - simple, effective, deep cleansing and pure. Our Konjac Sponge is eco-friendly and 100% compostable…even the packaging it comes in is!
Bright Eyes Probiotic Serum - powered by marine extracts and caffeine, this super serum lightens dark circles, tightens and reduces the appearance of lines and wrinkles
High Definition Facial Oil - proven to boost collagen in just 24 hours and reduce the appearance of face spots, fine lines and wrinkles
Really Radiant Moisturiser - protects skin from pollution, evens tone and revitalises daily for ultra-moisturised skin
Bright Night Intensive Cream - restorative overnight cream bursting with our unique blend of marine extracts that targets fine lines and wrinkles, boosts collagen and awakens radiant, dewy, dream-like skin in just one beauty sleep
Super Glow Active Mist - dives deep into your skin to protect, hydrate and refresh through the afternoon and evening for a bright, glowing boost in one spritz
5 Minute Miracle Mask - reduce redness, brighten complexion, smooth texture and even skin tone for a dewy, youthful glow in just 5 short minutes!
Beauty Boost BB Cream - plankton-powered to protect and perfect. A light coverage cream that blends with almost all skin tones and doubles up as a great base for foundation too
60 Second Manicure - a super advanced hand scrub powered by our collagen-boosting marine micro algae and Himalayan salt, to smooth texture and revitalise hands in just 1 minute
Ultra Restore Hand Cream - reduce redness, brighten complexion, smooth texture and even skin tone for a dewy, youthful glow in just 5 short minutes!
Return•Refill•Repeat
A huge 95% of packaging is thrown away, with only 9% of plastic recycled globally which is why we launched our Return•Refill•Repeat programme - the first ever full circle, zero waste programme.
All of the packaging from this range a part of this programme* where you can send back empty packaging for us to wash and reuse. *Apart from our Seahorse Plankton+ Facial Cleansing Konjac Sponge which is 100% compostable!
We look at every single element of a product’s journey to ensure our products are waste zero from the inside out. It’s time to Join the #ReuseRevolution now!
Dive into the full vegan Seahorse Plankton+ range here to look at our individual, value bundles and even our Discovery Kit to introduce you to the top picks! Or for more vegan haircare and Bath & Body products, check out The Sustainables range.