We have been paving the way for circular product development since 2014 and have 32 of our products now been recognised with the prestigious Cradle to Cradle Certified® certification.
Cradle to Cradle Certified® is the world's most advanced, science-based measure that recognises safer, more sustainable products made for the circular economy. To receive certification, products are assessed for environmental and social performance across five critical sustainability categories:
Material Health Logo: Ensuring that products are made using raw materials that are as safe as possible for humans and the environment
Material Reutlisation Logo: Ensuring that products remain in cycles of use and reuse to eliminate the concept of waste
Renewable Energy Logo: Ensuring that products are manufactured using renewable energy to reduce or eliminate the impact of climate changing greenhouse gases due to the manufacturing of our products
Water Stewardship Logo: Ensuring that water is recognised as a valuable resource, watersheds are protected, and clean water is available to people and all other organisms
Social Fairness Logo: Designing business operations that honour all people and natural systems affected by the manufacturing of our products
A product receives an achievement level in each category - Basic, Bronze, Silver, Gold, or Platinum - with the lowest achievement level representing the product’s overall mark.
We understand that how we design and formulate our products today, shapes the world we will inhabit tomorrow. 32 of our products are recognised with the Cradle to Cradle Certified® certification across the silver, gold and platinum categories.
We are currently the only beauty brand to have achieved all products with a Platinum certification in Social Fairness.
Five In Ten Interview
"We have always designed our products in a safe and circular way...when it comes to sustainability, we look at all aspects of our business and product design including packaging, formulation and supply chain" - Jo Chidley, Founder of Beauty Kitchen