Beauty that works better

Naturally effective. Radically sustainable.

Beauty that works better

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Hydra Boost is back.

Abyssinian Oil

Hydra Boost is back.

Now with Bakuchiol, the natural retinol alternative, to help smooth fine lines, refine texture and boost radiance

Pro-Collagen Skincare

Seahorse Plankton+

Pro-Collagen Skincare

Seahorse Plankton+ powered by marine micro-algae, proven to help reduce fine lines and wrinkles

Check out our 7,742 reviews

Better Beauty, By Design

Natural skincare that works beautifully, with packaging designed to be returned and reused, not thrown away. Because better beauty cares for your skin without creating unnecessary waste.

Shop Bestsellers

From collagen boosting to intense hydration, discover what everyone's loving right now.

Shop Bestsellers
Seahorse Plankton+ Really Radiant Moisturiser 60ml
Beauty Kitchen Seahorse Plankton+

Seahorse Plankton+ Really Radiant Moisturiser 60ml

(86)
5 stars
92%
4 stars
8%
3 stars
0%
2 stars
0%
1 star
0%

£24.50

Pure Source Collagen Serum 30ML
Pure Source Collagen

Pure Source Collagen Serum 30ML

(30)
5 stars
53%
4 stars
43%
3 stars
3%
2 stars
0%
1 star
0%

£70.00

Abyssinian Oil Night Halo Potent Sleep Mask 60ml
Beauty Kitchen Abyssinian Oil

Abyssinian Oil Night Halo Potent Sleep Mask 60ml

(77)
5 stars
88%
4 stars
5%
3 stars
4%
2 stars
1%
1 star
1%

£20.00

Seahorse Plankton+ Day & Night Kit
Beauty Kitchen Seahorse Plankton+

Seahorse Plankton+ Day & Night Kit

(187)
5 stars
93%
4 stars
6%
3 stars
1%
2 stars
0%
1 star
1%
£49.00 £46.55

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Complimentary gift with every order over £39.

30 Day Money Back Guarantee

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Free UK delivery on every order over £49.

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What Our Customers Say

Real reviews from real customers who love their skin.

Heavenly moisturiser!

I've been using this moisturiser for a few years now and I wouldn't buy anything else. Love the feel of my skin after application, the smell is heavenly.

Sarah S
Reviewing Seahorse Plankton+ Really Radiant Moist...

Visible difference in weeks

Love this product. Noticed an improvement to fine lines, skin tone and overall easy to build into my daily routine.

Tejal H
Reviewing Pure Source Collagen Serum 30ML

Feel-good skincare

Amazing quality products and love that the packaging gets reused. Makes me feel good about my skincare choices.

Sejal K
Reviewing Abyssinian Oil Night Halo Potent Sleep ...

Sustainable Beauty Guide

Transparent beauty tips, sustainable solutions, and stories that empower your routine.

Our Founder

Jo's Story

I love beauty products, but I was finding it hard to come by truly effective products that considered sustainable ingredients as well as packaging. So, after studying chemistry at university, I took matters into my own hands...

Jo ChidleyOur Founder

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