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Are You Part of Gen B? Why Supporting B Corps Is the Easiest Way to Create Real Change
on Jun 04 2026
Let’s be honest—choosing what to buy these days can feel like navigating a maze. So many options, so many claims, and so much noise. But underneath all that, more and more people are looking for something simple: to spend their money with brands that give a damn.
That’s where B Corp steps in. It’s not just a shiny badge or a bragging right—it’s a commitment to doing business better, for people and the planet. But the real magic? It’s not about going it alone. It’s about joining a collective force for good that’s growing by the day.
Not Just a Certification—It’s a Movement
B Corps aren’t in this for applause. We’re in it to change the game—and we don’t do that in silos. The B Corp community is built on collaboration, not competition. It’s a ripple effect: B Corps inspiring other businesses (yes, even the non-B ones!) to raise the bar.
Think Tony’s Chocolonely shaking up the chocolate world. Patagonia rethinking outdoor fashion. These aren’t just case studies—they’re proof that businesses can lead, and others will follow. It’s collective action in action.
And it’s not just the businesses that matter—it’s the people behind them. That’s where #GenB comes in.
Meet Gen B: The Generation That’s Redefining Business
#GenB isn’t about age—it’s about attitude. It’s for everyone who believes business can (and should) be a force for good. Whether you’re a founder, a frontline worker, or a customer filling your basket—you’re part of this.
At Beauty Kitchen, we love this campaign because it flips the script.It’s not about companies talking at people—it’s about inviting everyone in. Gen B is all of us who are pushing for better. More transparency. More accountability. More action.
And the easiest way to be part of it? Start by supporting the businesses that walk the talk. Buying from B Corps isn’t just shopping—it’s showing up for the future you want.
A Shortcut to Shopping with Purpose
Let’s face it—no one has time to read through every brand’s fine print. We get it. That’s why the B Corp stamp matters. It’s like a shortcut for your values. A little “B” that says, “We’ve done the hard work to do the right thing.”
Clothes, coffee, skincare, shampoo—you name it,there’s a B Corp for that.It’s a whole community of brilliant businesses doing things better. Buying better shouldn’t be hard. And now, it doesn’t have to be.
Why It Matters to Us at Beauty Kitchen
At Beauty Kitchen, we’re not here to tick boxes—we’re here to shake things up. Our returnable packaging system, Reposit, is just one way we’re showing what circular beauty really looks like.
Becoming a B Corp was never a marketing move—it was a natural step for us. It keeps us accountable, connects us with like-minded businesses, and most importantly, gives our customers an easy way to join the mission.
Because this isn’t about us. It’s about all of us.
By choosing B Corps, you’re voting for a better way to do business. One that’s kind to people and the planet. One that’s not business-as-usual, but business-as-a-force-for-good.
So, why become a B Corp?
Because change doesn’t happen in isolation. It happens together. And Gen B is already making it happen. Are you in?
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on Jul 26 2024
When you say “natural beauty” everyone has a different definition of what it means to them. For some, natural beauty means wearing no make-up, for others, it just means celebrating how they really look. It can mean a lot of different things, but for us, in our day to day, natural beauty is all about beauty products.
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We’re a Best for the World B Corp Again!
on Jul 14 2022
In total, there are now 800 B Corp certified businesses within the UK and over 5,000 around the globe. We happen to be amongst the top 5% as a Best for the World!
Being a B Corp certified business means that we are meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Our B Corp certification has gone from strength to strength, from increasing our score in 2021 so that we became the highest scoring B Corp in the European beauty industry, to being announced as a Best for the World B Corp in Community. This year, we have done it again!
Community Impact AreaB Corp has evaluated our engagement with and impact on the communities we operate with including diversity, equity and inclusion, economic impact, civic engagement, charitable giving, and supply chain management.
Community is at the heart of Beauty Kitchen, whether that’s on a local, national, or global level. These are just a few examples of how we have earned the honour of Best for the World in this impact area:
Championing our reusable or compostable packaging that gives customers easy access to the circular economy
‘Beauty that Gives Back’ - for every sale, Beauty Kitchen donates 2% of sales revenue (instead of profit) to sustainable charity partners
Home-grown focus: products are manufactured in the UK, travel less and have a reduced carbon footprint
We are a female led business that helps build a sustainable ecosystem by creating jobs in local communities
We are incredibly proud of how we contribute to charitable organisations as a team too. Here are a few highlights:
In Kind Direct: we have donated over £200K worth of product through In Kind Direct to help 869 charitable organisations including those that support education, youth care, emergency relief, schools, and family welfare
The Seahorse Trust: we have supported their Studland Seahorse Project, focused on Studland Bay in Dorset, now a Marine Conservation Zone which will ensure that the existing laws will be enforced to protect and improve the habitat for species like Spiny seahorses
Plastic Soup Foundation: we are proud to be a Gold Business Angel for Plastic Soup Foundation meaning that we pursue an active policy to reduce the use of single use plastic and try to prevent leakage to the environment
Eco Soap Bank: we have helped to provide soap and hygiene education to the developing world, and so far, have donated the equivalent of 3.5K soap bars!
The NHS: we worked double time to produce 50K units of hand sanitiser in refillable, reusable bottles and donated over 230K units of our beauty products to organisations such as The NHS and the London Ambulance Service
Earthly: we have partnered with Earthly (another B Corp) as part of their reforestation project in Madagascar, and so far, we have help to plant over 5K mangrove trees
We couldn’t be prouder to be named a B Corp Best for the World yet again, and we fully understand that our work doesn’t stop here. We will always strive to do the best we can to benefit people, communities, and the planet - this is our promise to you!
Blog posts
How can we reduce our use of Single Plastic at home- ultimately to eliminate all Plastic?
by Mukesh Kapashi on May 31 2024
Shedding light on Beauty Kitchen
2024’s Earth Day theme was ‘Planet vs Plastics’
Earthday.org are committed to ending plastics to benefit both human and planetary health. They ask that we come together to action a 60% reduction in the production of all plastics within the next 16 years (by 2040).
We know that plastic is a danger to all living creatures and that it disrupts the delicate equilibrium of life on earth. They press for a rapid phase out of all single use plastics with the utilisation of innovative technologies and materials to build a plastic-free world.
The world is already inundated with single use plastic packaging waste and recycling is not going to solve the problem. There are concerns over what actually happens to the packaging we carefully recycle at home.
A Greenpeace report states that thousands of tonnes of our household plastic packaging put out for recycling ends up going into landfill or ‘toxic chemical leaching’ waste incinerators. It has been reported that, sadly, half of UK’s plastic recycling is sent abroad to countries that are known to dump or burn plastic waste illegally.
What is the solution?
Reuseable & Refillable packaging is widely agreed as the best solution moving forward. Beauty Kitchen does just this, eliminating single use packaging waste by reusing their packaging to support a circular economy. Empties can be sent to Beauty Kitchen.
They remove inserts and labels, then wash the packaging and send to their fulfilment team to reuse for the next batch of products. Beauty Kitchen partners with Reposit (Reuse programme) to create a universal, professional-refillable, reusable packaging platform.
The 2020 British Beauty Council survey revealed that 88% of consumers want to buy refillable beauty products, and that 88% of those surveyed expected brands and retailers to help them live more sustainably. Beauty Kitchen found that 92% of consumers would switch brands for a brand with refillable packaging!
How it works for your customers:
Enjoy Beauty Kitchen award-winning products.
Simply collect and return their empties back to Beauty Kitchen by generating a Freepost label using the QR code on the product label.
The packaging is then washed and refilled with another amazing Beauty Kitchen product.
Who is Beauty Kitchen?
Beauty Kitchen is certified BCorp- they are the highest-scoring beauty brand in Europe! Born out of co-founder Jo Chidley's love of beauty products, but frustration at finding it hard to come by truly effective products that considered sustainable ingredients as well as packaging.
Beauty Kitchen are known for their effective, natural and sustainable products, all crafted to the Beauty Kitchen Promise:
First, the products have to really work!
Second, they have to give great results with only natural ingredients.
Third, they have to be sustainable, both inside and out.
Made in the UK, the range calls upon scientifically proven formulations that give incredible results, crafted from natural ingredients such as seahorse plankton and Abyssinian Oil. As well as being certified cruelty-free, 95% of products are certified vegan by The Vegan Society.
Every product in the award-winning range has been designed with sustainability at its heart. Their anti-aging range is supercharged with a unique blend of sustainable -sourced Seahorse Plankton to brighten and renew skin, proven to boost collagen.
This natural microalga is grown in a carbon neutral environment -the microalgae absorb CO2 and releases oxygen, a process used to generate power in the facility, with the extra electricity sold back to the grid.
Join us in tackling the plastics pandemic with Beauty Kitchen!
We’ve saved over 4 million Plastic Bottles!
by The Beauty Kitchen Team on Jan 31 2024
Today is Earth Day which is an annual event dedicated to demonstrating support for environmental protection! Every day is an Earth Day here at Beauty Kitchen, however today we want to celebrate how you’ve helped us save one plastic bottle at a time from ending up in our environment by joining our #ReuseRevolution. So, drumroll please… Through our Return•Refill•Repeat programme, you’ve helped us save over 4 MILLION single use plastic bottles since the start of our journey! To say thanks, we’re GIVING AWAY a complete set of our new hair care bars to 20 of you: If you’d like to be in with a chance to get your hands on our Waste Zero Hair Heroes simply: 🌿 Post a photo on Instagram, Facebook or Twitter proudly showcasing how you’ve joined our #ReuseRevolution (with our sustainable products or your favourite sustainable swap!) 🌿 Don’t forget to tag us (@beautykitchen) & use the hashtag #ReuseRevolution We can’t wait to see all of the sustainable swaps you’ve been making to celebrate Earth Day! Here are a few of our favourite examples:
About Beauty Kitchen
We’re on a mission to create the most effective, natural and sustainable beauty products in the world. Small changes, make a big impact - and that includes your beauty routine. Every product in our award-winning range has been designed with sustainability at its heart.