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This month is no ordinary month… July is a global moment to raise awareness about plastic waste and inspire change. At Beauty Kitchen, we’ve long recognised this time of year as an opportunity to shine a light on the growing issue of plastic pollution and challenge ourselves—and our community—to make more planet-friendly choices. Because small steps really do make a big difference. Why It Matters: Facing the Plastic Problem  Plastic has transformed modern life, but its convenience comes at a devastating environmental cost: Every piece of plastic ever created still exists today. Globally, over 430 million tonnes of plastic are produced annually, much of it single-use. Despite widespread recycling initiatives, only 9% of plastic ever created has been recycled. Around 23 million tonnes of plastic flow into our oceans each year. By 2050, there could be more plastic in the ocean than fish. This isn't just an environmental problem; it's a deeply human one, affecting our health, wildlife, and future generations. Plastic pollution chokes marine life, disrupts ecosystems, and introduces harmful microplastics into the food chain and even our drinking water. And while plastic gets much of the attention, it's thesingle-use packaging—used once and thrown away—that makes up a huge proportion of this waste. The Beauty Industry’s Plastic Problem The beauty industry is a significant contributor to global plastic waste, with billions ofsingle-use bottles, jars, and packaging discarded every year. Recognising this, Beauty Kitchen decided to take a stand—collaborating with reuse platform Reposit to create our innovative Return for Reward programme, becoming one of the first beauty brands to standardise reusable packaging. Since launching this initiative, we've created durable, reusable packaging from sustainable materials such as aluminium, stainless steel, and glass. Customers can simply return their empty Beauty Kitchen packaging free of charge; we then wash (to medical standards) and reuse it—dramatically cutting down packaging waste.Thanks to the participation of our incredible community, we've already prevented thousands of pieces of single-use packaging from ending up in landfill. Microplastics: The Hidden Problem in Beauty Beyond packaging, microplastics—tiny plastic particles added to many beauty formulations as fillers—pose another hidden threat. These microscopic fragments easily pass through our water systems, contaminating rivers and oceans, and harming wildlife. At Beauty Kitchen, we’ve always ensured our product formulations have no microplastics, believing beauty shouldn't come at the expense of our environment or your health.   What We’re Doing This July In line with the global July campaign to reduce plastic waste and the powerful slogan "Small steps, big difference,”we're encouraging even more customers to take small, meaningful actions by returning their empty Beauty Kitchen packaging. It’s incredibly simple and free to participate—just send your empties back to us and we’ll do the rest. Plus, we believe good deeds should be rewarded! For every bottle you return through our web app, you'll receive £2 voucher to spend on your next Beauty Kitchen purchase. That means if you return 5 bottles, you'll earn a £10 voucher! (If you return your packaging via the website form you’ll receive a discount off your next purchase.) By returning your empties instead of throwing them away, you're helping us tackle the issue of single-use packaging waste head-on—and becoming part of a growing movement that’s changing beauty for the better. Let’s Do This Together This July, millions of people around the world are taking action to reduce plastic in their lives. Whether it’s switching to refillable beauty, cutting down on single-use plastics and packaging, or simply sharing your story—we’re here for it all. So let’s keep going. Let’s keep learning. Let’s keep returning Because small changes really do make a big impact.

Let’s be honest—choosing what to buy these days can feel like navigating a maze. So many options, so many claims, and so much noise. But underneath all that, more and more people are looking for something simple: to spend their money with brands that give a damn.   That’s where B Corp steps in. It’s not just a shiny badge or a bragging right—it’s a commitment to doing business better, for people and the planet. But the real magic? It’s not about going it alone. It’s about joining a collective force for good that’s growing by the day.   Not Just a Certification—It’s a Movement   B Corps aren’t in this for applause. We’re in it to change the game—and we don’t do that in silos. The B Corp community is built on collaboration, not competition. It’s a ripple effect: B Corps inspiring other businesses (yes, even the non-B ones!) to raise the bar.   Think Tony’s Chocolonely shaking up the chocolate world. Patagonia rethinking outdoor fashion. These aren’t just case studies—they’re proof that businesses can lead, and others will follow. It’s collective action in action.   And it’s not just the businesses that matter—it’s the people behind them. That’s where #GenB comes in.       Meet Gen B: The Generation That’s Redefining Business   #GenB isn’t about age—it’s about attitude. It’s for everyone who believes business can (and should) be a force for good. Whether you’re a founder, a frontline worker, or a customer filling your basket—you’re part of this.   At Beauty Kitchen, we love this campaign because it flips the script.It’s not about companies talking at people—it’s about inviting everyone in. Gen B is all of us who are pushing for better. More transparency. More accountability. More action.   And the easiest way to be part of it? Start by supporting the businesses that walk the talk. Buying from B Corps isn’t just shopping—it’s showing up for the future you want.   A Shortcut to Shopping with Purpose   Let’s face it—no one has time to read through every brand’s fine print. We get it. That’s why the B Corp stamp matters. It’s like a shortcut for your values. A little “B” that says, “We’ve done the hard work to do the right thing.”   Clothes, coffee, skincare, shampoo—you name it,there’s a B Corp for that.It’s a whole community of brilliant businesses doing things better. Buying better shouldn’t be hard. And now, it doesn’t have to be.   Why It Matters to Us at Beauty Kitchen   At Beauty Kitchen, we’re not here to tick boxes—we’re here to shake things up. Our returnable packaging system, Reposit, is just one way we’re showing what circular beauty really looks like.  Becoming a B Corp was never a marketing move—it was a natural step for us. It keeps us accountable, connects us with like-minded businesses, and most importantly, gives our customers an easy way to join the mission.   Because this isn’t about us. It’s about all of us. By choosing B Corps, you’re voting for a better way to do business. One that’s kind to people and the planet. One that’s not business-as-usual, but business-as-a-force-for-good. So, why become a B Corp?  Because change doesn’t happen in isolation. It happens together. And Gen B is already making it happen. Are you in?