Sustainable beauty breakthrough – introducing Natruline

A lip treatment that’s the 100% Natural alternative to petroleum jelly.

We’re always working away at Beauty Kitchen HQ to create the most innovative sustainable beauty products in the world. So, after months of different formulas, “a-ha!” moments and a huge amount of teamwork, we’re incredibly proud to introduce *drum roll* Natruline.

So, what is Natruline?

Natruline is a 100% natural, petroleum jelly-free quick fix for dry lips. 

Scientifically proven to stand up to the bestselling petroleum jelly, it’s made with Castor Seed Oil, Carnuba Wax and Beeswax, and is proven to hydrate and lock in moisture for up to 8 hours.

Vegans, we’ve also made one for you! For Vegan Natruline, we’ve skipped on the beeswax, so it’s completely plant-based! 

What are the benefits?

  • Natruline allows skin to breathe much more than petroleum jelly

  • It not only helps to keep moisture in, it also nourishes your skin for up to 8 hours

  • It’s made with totally natural and sustainable ingredients

  • It’s fragrance-free and contains no synthetic ingredients, meaning it’s perfect for dry and sensitive skin types

This month, London Beauty Queen, Hayley Hall visited us here at Beauty Kitchen to find out more. In her recent post, she said: 

“The Petroleum Jelly Alternative We’ve Been Waiting For: Beauty Kitchen’s NEW Natruline Is Game Changing” – Hayley Hall

This has to be one of our most exciting innovations to date, as it takes an everyday product that has been used for decades and proves that there are more sustainable options out there. 

“I’ve been practically bursting to tell people about what we’ve been working on and I’m so happy that Natruline is finally here. I’ve always loved the quote “The most dangerous phrase in the English language is 'we've always done it this way’” – and I feel that Natruline is an example of throwing the rule book out the window and paving a new path for better things. Natruline works just as well as petroleum jelly and just so happens to be sustainable – so why not?” – Jo, Our Founder

Want to do the comparison test for yourself? Until 31st October we’re offering a FREE Natruline product with every online order! Simply add Natruline to your basket and the discount will be automatically applied when you complete your order.

Both Natruline and Vegan Natruline are available to buy here on our website and will be available in Holland & Barrett stores on 14th November.