The Importance of Transparency
42% of companies exaggerate sustainability claims, so we want to be able to provide complete transparency to protect you from greenwashing and show you how genuine we are with certifications and verifications that are easy to understand.
What is Provenance?
We have partnered with Provenance to connect what we say and do with transparent evidence of our claims. It’s so we can help you understand more about where our products come from and what social and environmental impacts they have on people and planet.
Here's how we’re using Provenance® to make our credentials as transparent as possible...
Provenance Proof Points
Our Proof Points are part of the Provenance Framework around Climate, Waste, Nature, Workers and Community and are designed to be as clear as possible.
You'll find interactive Proof Point badges across product pages on our site. Click on Proof Points to learn more about how we've achieved them as a company and the supporting evidence we have provided.
Our Proof Points
Our brand proof points relate to the overall impacts we make as a business
All our effective, natural, and sustainable products have their own product specific proof points
Cradle to Cradle
“Honesty, authenticity, and transparent communication with our customers around product claims is hugely important to me.
These values have been with Beauty Kitchen since its creation, Provenance simply helps us to make this transparency clear and demonstrate our products impact on people and planet”
Jo Chidley, Founder of Beauty Kitchen
“It can be almost impossible for shoppers to make positive choices with misleading claims and greenwashing going on.
Trustworthy claims will help showcase how businesses like Beauty Kitchen are paving the way for sustainability and using their voice as a force for good.”
Jessi Baker, Founder and CEO of Provenance
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