The Power of The Planet

We are inspired by nature and it’s healing properties every day, so much so that we only ever sustainably source natural or naturally derived ingredients for all our gentle botanical and aromatherapy inspired formulations.

Natural, sustainably sourced, and cruelty free formulations are our passion. We create our products using naturally derived and regenerative ingredients that are rich in nutrient extracts, hold unique restorative benefits for skin health, and have positive impacts on the environment.

Natruline

 

Cast your mind back to historical uses of beauty, honey and milk baths, and plant extracts for make up, for example. In the mid-20th century, the synthetic beauty industry was born. This is where natural ingredients were picked up and molecularly replicated to the attempt to create the same effect within a lab, often created to have a longer shelf life too.
Is Natural Beauty Effective?

Going back to nature, means going back to the source and utilising the science behind that pure ingredient. Take the microalgae we use in our Seahorse Plankton+ range - this is an active ingredient that when applied to the skin demonstrates up to a 19.3% increase in collagen production within 24 hours.

Or the Abyssinian Oil that we use in our range of the same name - has a biological makeup that mimics human sebum, to rapidly penetrate the outer layers of the epidermis to deeply nourish the skin. 

Natruline

 

Environmental Benefits

Less chemicals and toxins, and fewer processes go into producing natural or naturally derived ingredients that are close to the source, meaning a reduced carbon footprint.

Synthetic ingredients generally come from a finite resource, such as petrochemicals (for petroleum jelly) - meaning that when they’re gone, they’re gone. The best thing about natural ingredients is that, if farmed responsibly, they’re able to be a lot more sustainable - you can keep growing natural ingredients. It’s all about giving back what we, as the beauty industry, take. It's about harnessing the power of the planet!

 

Our Hero Ingredients

Natruline

It’s regenerative and hydrating properties, revitalise and tone skin whilst boosting collagen production by 19% within 24% hours.

Our plant-based microalgae is grown in giant algae baths which creates energy that we give back to the electricity grid - this is so we don’t have to take any recourses from our precious oceans

Shop our Seahorse Plankton+ range

Natruline

Our antioxidant and nutrient rich blackcurrant and raspberry seed oils are harvested from repurposed ingredients from the British juicing industry.

Blackcurrant seed oil is bursting with brightening Vitamin C, whilst raspberry seed oil is overflowing with Vitamin E and omegas to replenish skin.

Shop our Abyssinian Oil range

Natruline

Our antioxidant and nutrient rich blackcurrant and raspberry seed oils are harvested from repurposed ingredients from the British juicing industry.

Blackcurrant seed oil is bursting with brightening Vitamin C, whilst raspberry seed oil is overflowing with Vitamin E and omegas to replenish skin.

Shop our Abyssinian Oil Night Halo Potent Sleep Mask or Hydra Intense Facial Oil