AO Super Serum for Eye & Deep Lines 30ml (2019)

Let’s be honest—choosing what to buy these days can feel like navigating a maze. So many options, so many claims, and so much noise. But underneath all that, more and more people are looking for something simple: to spend their money with brands that give a damn.   That’s where B Corp steps in. It’s not just a shiny badge or a bragging right—it’s a commitment to doing business better, for people and the planet. But the real magic? It’s not about going it alone. It’s about joining a collective force for good that’s growing by the day.   Not Just a Certification—It’s a Movement   B Corps aren’t in this for applause. We’re in it to change the game—and we don’t do that in silos. The B Corp community is built on collaboration, not competition. It’s a ripple effect: B Corps inspiring other businesses (yes, even the non-B ones!) to raise the bar.   Think Tony’s Chocolonely shaking up the chocolate world. Patagonia rethinking outdoor fashion. These aren’t just case studies—they’re proof that businesses can lead, and others will follow. It’s collective action in action.   And it’s not just the businesses that matter—it’s the people behind them. That’s where #GenB comes in.       Meet Gen B: The Generation That’s Redefining Business   #GenB isn’t about age—it’s about attitude. It’s for everyone who believes business can (and should) be a force for good. Whether you’re a founder, a frontline worker, or a customer filling your basket—you’re part of this.   At Beauty Kitchen, we love this campaign because it flips the script.It’s not about companies talking at people—it’s about inviting everyone in. Gen B is all of us who are pushing for better. More transparency. More accountability. More action.   And the easiest way to be part of it? Start by supporting the businesses that walk the talk. Buying from B Corps isn’t just shopping—it’s showing up for the future you want.   A Shortcut to Shopping with Purpose   Let’s face it—no one has time to read through every brand’s fine print. We get it. That’s why the B Corp stamp matters. It’s like a shortcut for your values. A little “B” that says, “We’ve done the hard work to do the right thing.”   Clothes, coffee, skincare, shampoo—you name it,there’s a B Corp for that.It’s a whole community of brilliant businesses doing things better. Buying better shouldn’t be hard. And now, it doesn’t have to be.   Why It Matters to Us at Beauty Kitchen   At Beauty Kitchen, we’re not here to tick boxes—we’re here to shake things up. Our returnable packaging system, Reposit, is just one way we’re showing what circular beauty really looks like.  Becoming a B Corp was never a marketing move—it was a natural step for us. It keeps us accountable, connects us with like-minded businesses, and most importantly, gives our customers an easy way to join the mission.   Because this isn’t about us. It’s about all of us. By choosing B Corps, you’re voting for a better way to do business. One that’s kind to people and the planet. One that’s not business-as-usual, but business-as-a-force-for-good. So, why become a B Corp?  Because change doesn’t happen in isolation. It happens together. And Gen B is already making it happen. Are you in?  

There’s no denying that veganism plays a big part in sustainability, so we are working hard to have as many vegan options for you as possible. What is Vegan Certification? Vegan certification ensures that a beauty product contains no animal-derived ingredients or by-products and has not been tested on animals. Organisations like The Vegan Society provide certification after brands meet strict criteria. Vegan Trademark is one of the most widely recognised symbols for certified vegan beauty. The Vegan Trademark has been helping us to identify products that are free from animal ingredients since 1990. Registration with the trademark gives Beauty Kitchen the confidence to shout about our vegan and cruelty-free skincare credentials. Our values stem from a vision that beauty products do not need to contain animal fats or animal-based ingredients to be effective, and that animal testing is without a doubt unnecessary. We are proud to say that 95% of our products are registered with The Vegan Society, and the other 5% are vegetarian products that contain a small amount of sustainably sourced beeswax that is a waste by product of the honey industry.   What is Vegan Beauty? The Vegan Society classify a product as vegan when there are no animal derivatives or animal by-products used and the product has not been tested on animals at any time. Not only is vegan beauty kind to animals and the planet, but it’s also kinder to skin as alternative ingredients are generally gentler and more suited to sensitive skin types. The ingredients we use from naturally derived sourced are packed full of antioxidants, nutrients and natural oils. Cruelty-Free Alternative Ingredients Many cosmetics products contain animal derived ingredients such as Lanolin, Gelatin and Glycerin. We use natural, nourishing ingredients such as organic coconut oil, shea butter, plant oils and marine extracts to provide just as effective results with a more sustainable impact on animals, people and planet. “I’m incredibly proud to say that we have as many vegan options as we do, and to be registered with the vegan society is such an achievement. I have wanted this from our first day at Beauty Kitchen and it’s a journey of exploration to find the best partners that will support, guide and recommend ways to become vegan” - Jo Chidley, Founder of Beauty Kitchen.