Who knew that August 20th would be such a special day here at Beauty Kitchen HQ? Today, it's official - our entire range, yep - every single product you'll see with our logo on the front - is approved as cruelty free under the Leaping Bunny Programme.
So, what is Leaping Bunny?
Here's how Cruelty Free International describe it..
"The Leaping Bunny Programme is the global gold standard for cosmetics, personal care and household products It is the only internationally recognised certification that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects."
There are plenty of cruelty-free logos (some more official than others) on products out there, but the Leaping Bunny Programme bands together eight national animal protection groups to create a single, internationally recognised standard - making it easy for customers to know for sure that the products on their shelf are committed to ending animal testing.
"Animal testing should not only be a thing of the past, it wasn't necessary in the first place. We've always lived by Leaping Bunny principles, but I'm so proud to see our products officially listed with the gold standard in cruelty-free assurance." - Jo Chidley, Our Founder