Our range has always been cruelty-free, but now, it's Leaping Bunny official!
Who knew that August 20th would be such a special day here at Beauty Kitchen HQ? Today, it's official - our entire range, yep - every single product you'll see with our logo on the front - is Leaping Bunny Certified by Cruelty Free International.
So, what is Leaping Bunny?
Here's how Cruelty Free International describe it..
"The Leaping Bunny certification is the global gold standard for cosmetics, personal care and household products It is the only internationally recognised certification that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects."
Not only are we animal-testing free, all of our suppliers are also animal-testing free. Why? Because we believe that there is no need for animal testing, ever.
There are plenty of cruelty-free logos (some more official than others) on products out there, but the Leaping Bunny Certification is the only certification by the CCIC (Coalition for Consumer Information on Cosmetics) which bands together eight national animal protection groups to create a single, internationally recognised standard - making it easy for customers to know for sure that the products on their shelf are 100% animal-testing free.
"Animal testing should not only be a thing of the past, it wasn't necessary in the first place. We've always lived by Leaping Bunny principles, but I'm so proud to see our products officially listed with the gold standard in cruelty-free certification" - Jo Chidley, Our Founder